National hotel models often overlook the local economic, cultural, and operational factors that drive real performance. Discover why localized strategies deliver stronger, more resilient hospitality investments.

As institutional capital redefines its strategy, the strongest opportunities are emerging in middle-market real estate.

Discover how Spark GHC underwrites hotel assets differently, focusing on operations, submarkets, and risk-tested strategies that drive stronger returns.

Discover why every hospitality investment should also be a community investment. Learn how hotels drive local jobs, tourism, and long-term ROI through community-centered strategies.

In the next commercial real estate cycle, operational experience, not just capital, will separate winners from losers. Learn how expense control, tenant engagement, and adaptive strategies can protect and grow NOI in a volatile market.

Rising costs and shrinking returns in major metros are pushing investors toward “edge markets.” Learn what’s driving the shift and where the next big opportunities lie.

Discover why hospitality remains one of the most resilient commercial real estate segments in 2025, with strong RevPAR growth, investor demand, and flexible operating models.

Property Improvement Plans (PIPs) don’t have to be a cost center. Discover Spark GHC’s strategic approach to PIP-driven CapEx that boosts asset value, guest experience, and long-term ROI with smart timing, funding, and execution.

Discover why select-service and extended-stay hotels are outperforming full-service properties in 2025. From RevPAR to risk, explore the data-backed trends shaping smarter hospitality investments this year.

Extended stay hotels are leading the corporate travel shift—offering cost control, comfort, and consistency in a hybrid, budget-conscious world.

Discover why extended stay hotels are outperforming in 2024. Learn how longer stays, brand strength, and low supply are driving strong returns for hospitality investors.

100+ site visits later, we’ve learned that spreadsheets don’t tell the whole story. Here’s why on-the-ground insight still shapes our hospitality strategy.

Volatility creates opportunity in hotel real estate. Learn how experienced investors find value through complexity, off-market deals, and operational insight.

Cap rates can be misleading in hotel valuations. Learn what metrics truly matter when assessing hospitality assets in today’s complex market.

A step-by-step guide to hospitality property acquisition, from market selection to closing, built for institutional investors and experienced operators.

Hospitality investment is shifting beyond major metros. Secondary markets like Columbus, Charlotte, and Boise are emerging as prime opportunities due to population growth, rising business travel, and favorable cost structures. Discover where the next big opportunities lie.

Hospitality investments are deeply influenced by economic shifts, from rising interest rates to inflation and global capital flows. This in-depth analysis explores key trends shaping the industry in 2025 and strategic insights for investors navigating an evolving market.

Learn how innovations in AI, real-time communication, and personalized service are reshaping guest experiences while maintaining the warmth of human connection.

Explore how hospitality investments like Project Scarlet offer resilient revenue streams, portfolio growth, and alignment with global travel trends.

Discover how effective hospitality management drives profitability, enhances guest experiences, and creates a competitive advantage in the hotel industry. Learn why operational excellence, employee engagement, and tech integration are key to sustainable growth in a dynamic market.